Ray Charles 3 Collection (TEST)


Ray Charles / Los Angeles 1984

Ray:   You can never overwhelm the instrument.   You can bring yourself to your own  incompetence. But there’s always more left in the instrument, you understand what I mean? You will never get out all of this piano what’s in it ! But you can come to your own limits…

Norman:   Yes.

Ray:   The instrument can bring  you to your limits.

Norman:  Isn’t that really what creativity in a sense is all about?  What life is about?

Ray:  That’s right. That’s what I love about music. You know like all art- there’s no limit to what you can do. If you can think of it… see that’s the key.

Norman:  Right.

Ray:  To create it in your mind.

Norman:  It’s the tool for transformation.

Ray:  Yes! Yes! You got it. That’s what I’m talking about. That’s a great way to put it. Now why didn’t I think of that?!

The 7 Stage Creative Process

The session and conversation, video taped in 1984, was a turning point for me in terms of the intimacy, depth and spontaneity of performance that could be accomplished in conversations with artists. The video episodes can be accessed using the 7 Stage schematic shown below and will demonstrate the power of the act of creation as a dynamic process that unfolds in the moment.


All creation begins in the mind, in the imagination as a dream. It exists initially in the “non-locality” of consciousness as a concept without form. The challenge for artists is to bring this concept in the mind into reality in a tangible form. The outer manifestation is a tangible rendition of an inner experience. Creativity is an “inside job”. Ray Charles knows this and tell me that “like all art, there is no limit to what you can do. If you can think of it—that’s the key—to create it in your mind”. Steve Jobs tell me that there is a space, a place, where causes and effects hang out, and if you can go there, you can put them together and create. My sense is that Steve understands the power of conscious choice at the source of creativity.